A written review of your ICP, positioning and channel economics, with three prioritised recommendations. Built for teams where more spend has stopped producing more pipeline.
The GTM diagnostic is a written review of whether your go-to-market decisions still hold: is the ICP right, is the positioning differentiated, and do the channel economics work at your contract value?
It is built for a specific situation — pipeline that has stopped responding to additional spend, or sales and marketing describing the ideal customer differently. Both are strategy symptoms that look like execution problems, which is why they usually get treated with more budget.
What we need is your closed-won and closed-lost data if it exists, your current positioning material, and thirty minutes on the phone. We test the stated ICP against the deals you actually win, which is frequently where the useful finding is.
You get back three prioritised recommendations with reasoning. Where the honest answer is that your GTM is sound and the problem is execution volume, the document says that and points you at demand generation instead.
Your stated ICP tested against the profile of deals you actually win, which often differ.
How your positioning reads against the two or three competitors you most often lose to.
Whether each channel in your mix can work at your average contract value, with the arithmetic shown.
Whether your current programme reaches the full buying committee or stops at one role.
Ranked by expected impact, with the reasoning and what each would require.
Teams where pipeline has stopped responding to additional spend, where sales and marketing describe the ideal customer differently, or who are considering entering a new market or segment. All three are strategy symptoms that commonly get treated as execution problems.
Ideally fifteen or more closed-won deals plus closed-lost records. Below ten deals there is not enough pattern signal for the analysis to be meaningful, and we will say so rather than producing confident conclusions from noise.
Then the document says so and points you toward demand generation. That is a common finding — a healthy win rate with insufficient volume is a demand problem, not a strategy problem, and treating it as the latter wastes a quarter.
No. You get the written document whether or not you engage us, and there is no follow-up sequence. If you want to know what a full GTM engagement would involve and cost, ask and we will tell you.
Figures and claims on this page are drawn from FlairLytics client engagements and verified platform documentation. Content is reviewed on a fixed cycle and updated when the underlying facts change.
Send us your closed-won data and current positioning material. We will return three prioritised recommendations within five business days.
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Data-Driven B2B Growth Marketing. Elevate Lead Generation, ABM & Demand Generation
