We review your funnel, channel economics and CRM, then send a written diagnostic showing where revenue is leaking, what each leak costs, and what to fix first.
The pipeline audit is a written diagnostic of where your B2B revenue is leaking between first touch and closed-won. It covers stage-by-stage conversion, channel economics, CRM data quality and routing, and produces a fix list ranked by estimated revenue impact.
It is genuinely free and genuinely yours. Several companies have taken the fix list and executed it in-house, which is a legitimate outcome we are happy with — the audit is how we demonstrate what working with us is like, not a scoping call in disguise.
What we need from you is read access to your CRM and ad accounts, or exports if access is difficult, plus a thirty-minute call to understand the sales motion. Total time on your side is usually under an hour.
What you get back is a document, not a presentation: the numbers we found, benchmarks where they exist, the estimated cost of each leak, and a ranked list of what to fix. Where the honest conclusion is that your funnel is fine and you simply need more volume, the document says that.
Conversion measured at each transition from visitor through to closed-won, with the revenue lost at each stage quantified.
Cost per lead and cost per qualified opportunity by channel, showing which channels are actually producing and which are absorbing budget.
Data quality, duplication, lifecycle stage definitions, routing rules and attribution coverage.
How long inbound enquiries wait before first contact, which is frequently the largest single leak and almost never measured.
Whether your scoring model actually predicts conversion in your historical data, or weights job title and ignores behaviour.
Every finding ranked by estimated revenue impact and by how quickly a fix would show results.
Yes, with no conditions. Several companies have taken the fix list and executed it internally without hiring us, which is a legitimate outcome. The audit is how we show what working with us is like rather than a scoping call with a different name.
Read access to your CRM and ad accounts, or exports if granting access is difficult. We will sign an NDA before access if you want one. Nothing is changed in any system — the access is read-only.
Five business days from access being granted. Your time commitment is under an hour in total, mostly a thirty-minute call about the sales motion so the numbers have context.
Then the document says so and recommends volume rather than optimisation. That conclusion comes up regularly and it is more useful than a manufactured list of problems. We would rather be right than sell something.
We will tell you what we would do and what it would cost if you ask. If you do not ask, you get the document and that is the end of it. There is no follow-up sequence.
Figures and claims on this page are drawn from FlairLytics client engagements and verified platform documentation. Content is reviewed on a fixed cycle and updated when the underlying facts change.
Email us with one line about your situation. We will confirm what access we need and turn the diagnostic around in five business days.
+91 93266 17504 · India · USA · UAE
Data-Driven B2B Growth Marketing. Elevate Lead Generation, ABM & Demand Generation
