A B2B marketing and revenue operations agency built on a simple observation: most B2B revenue problems are caused by the gaps between vendors, not by any single vendor's work.
FlairLytics is a B2B marketing and revenue operations agency that runs demand programmes and builds the CRM systems that capture them. It operates as a single accountable partner across the full funnel rather than as a point-solution vendor.
The agency exists because of a specific and common failure. A typical B2B revenue org runs eight to twelve disconnected vendors — a data provider, an ABM tool, an email platform, an agency, an SDR firm, an attribution tool, a RevOps freelancer, a content house. Each does adequate work. The revenue leaks between them, and when a quarter misses, every vendor points at another.
Three things make the alternative workable: a proprietary B2B contact database enriched daily, so targeting does not depend on renting tools per campaign; a combined marketing and CRM practice covering HubSpot, Salesforce, Zoho and Odoo, so campaigns and the systems that capture them are built by the same team; and a team whose members bring 15+ years of B2B experience across startups to enterprise.
We are deliberately specific about what we do not do. We do not resell CRM licences or take partner commissions. We do not charge a percentage of ad spend. We do not hold client data or ad accounts in agency-owned systems. Each of those is a place where agency incentives commonly diverge from client interests.
The free audits regularly conclude that a client does not need what they enquired about. That is the intended outcome when it is true, and it is why the audits are genuinely free rather than a scoping call in disguise.
CRM instances, ad accounts, workflows, landing pages, creative files and dashboards are created in your name and stay yours. Holding client assets in agency accounts would contradict the problem we exist to solve.
We do not resell CRM licences and we do not charge a percentage of ad spend. Both models reward us for recommending the more expensive option, which is precisely when clients most need honest advice.
Monthly reporting opens with opportunities created and cost per qualified opportunity. Impressions, clicks and lead counts appear further down, because they are diagnostics rather than outcomes.
Qualification specifications, attribution models and success criteria are agreed in writing before delivery. It removes the month-two argument about whether something counts.
Every service page includes what the discipline cannot achieve. GEO cannot guarantee placement. Product marketing cannot create differentiation that does not exist. Saying so upfront costs some deals and prevents worse ones.
Delivery is structured so North American, European and Asian business hours are all covered by a working team.
3, Level 2, Maxx Pride, Manish Nagar, Beltarodi Road, Nagpur, Maharashtra 440037. Primary delivery hub covering EMEA and Asian hours.
P.O. Box 128019, Dubai. GCC market coverage, regional client relationships and Middle East campaign compliance.
170 S Lincoln St, Suite 150, Spokane, WA 99201. North American client relationships and account leadership, covering Eastern through Pacific hours.
FlairLytics runs B2B marketing programmes and builds the CRM and revenue operations systems that capture them. Most agencies run campaigns and refer CRM work out; most CRM consultancies do not run demand programmes. Doing both under one contract removes the handoff where B2B pipeline typically leaks.
We do not publish headcount, partly because it changes and partly because it is a poor proxy for anything a client cares about. What is relevant: three offices across India, the United States and the UAE, and a delivery model where the people who scope the work also do it.
The practitioners who run that discipline, not a separate account team. The person who scopes a GEO engagement is the person doing the entity work. For larger engagements you will have a named lead across services, but there is no layer between you and the people doing the work.
No. Percentage-of-spend rewards an agency for increasing budgets, which conflicts with the advice clients most often need — that a channel is not working and spend should be cut. We charge a management fee scoped to the work, and media is paid directly by you to the platforms.
No. Licences are purchased directly by you from the vendor. We take no partner commissions, which is the only way a platform recommendation can be trusted — and it means we can tell you when a cheaper platform is the right answer.
It stays yours. CRM instances, ad accounts, contact records, workflows and dashboards are created in your name from day one and remain accessible to you. There is no data hostage situation because there is no agency-owned system holding it.
Figures and claims on this page are drawn from FlairLytics client engagements and verified platform documentation. Content is reviewed on a fixed cycle and updated when the underlying facts change.
Start with a free pipeline audit. We will review your marketing, sales and CRM and tell you exactly where the revenue gaps are.
+91 93266 17504 · India · USA · UAE
Data-Driven B2B Growth Marketing. Elevate Lead Generation, ABM & Demand Generation
