Insights
Field notes from the practice.
How to Measure GEO Without a Search Console
There is no Search Console for AI assistants. How to build a prompt set, track mention rate across four assistants, handle non-determinism and read assistant referral…
OutboundIn-House SDRs vs Outsourced Outbound: The Real Cost Comparison
The full cost of an in-house SDR includes tooling, management, ramp time and attrition. A candid comparison with outsourced outbound, including where in-house genuinely wins.
AI SearchHow ChatGPT Ads Work: Format, Targeting and Who Sees Them
How advertising inside ChatGPT works: the format, which users see ads, what data advertisers receive, how to buy, and the tier limitation that matters most for…
RevOpsWhat Is Revenue Operations (RevOps)?
RevOps aligns marketing, sales and customer success around one data model and one set of definitions. What it covers, what it fixes, and how to know…
AI SearchDo ChatGPT Ads Work for B2B? An Honest Assessment
Whether ChatGPT Ads are worth B2B budget depends almost entirely on whether your buyers sit on ad-serving tiers. A candid assessment with the reachability test to…
RevOpsHubSpot vs Salesforce vs Zoho vs Odoo: A B2B Decision Framework
Four CRMs, four genuinely different fits. A decision framework based on sales motion, team size, admin capacity and three-year total cost rather than market share.
Paid MediaThe B2B Paid Media Channel Map: What Each Channel Is Actually For
What each B2B paid channel is genuinely good at, where each one fails, and how to sequence them by ACV and funnel stage rather than running…
ConversionWhere B2B Funnels Leak, Stage by Stage
The four stages where B2B funnels lose the most revenue, why each one leaks, and how to quantify the loss before deciding what to fix first.
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