B2B Marketing and RevOps Services
Capabilities across five practice areas, running on one data layer and one contract. Each works standalone. Combined, they form a complete revenue engine.
Overview
FlairLytics offers capabilities organised into five practice areas: strategy and foundation, AI search and discovery, demand and awareness, pipeline and capture, and convert and operate.
The structure reflects how B2B revenue actually works rather than how agencies are usually organised. Strategy decides who you sell to and what you say. AI search and demand programmes create and capture attention. Pipeline services convert that attention into qualified conversations. RevOps and funnel work ensure none of it leaks between systems.
Every service can be bought standalone. Most clients start with one or two — commonly a CRM implementation, a pipeline programme, or a GEO audit — and expand once the first has proven out. There is no requirement to buy a bundle.
What makes the combination unusual is that the same team runs the campaigns and builds the CRM that captures them, drawing on the same proprietary contact database. That removes the handoff where most B2B pipeline is lost.
Five Practices, One Revenue Engine
Each capability works standalone. Combined, they run on a single data layer.
GTM Strategy
ICP, persona and buying-committee definition. Market sizing, channel strategy and a launch roadmap for entering or expanding a market.
Explore GTM Strategy NEWProduct Marketing
Positioning and messaging frameworks, launch management, pricing and packaging, competitive intelligence, battlecards and sales enablement.
Explore Product Marketing NEWB2B Database & Intelligence
Access to our proprietary contact database, filtered to your exact ICP by title, function, geography, industry and tech stack.
Explore B2B Database & IntelligenceSEO
Technical audits, keyword and topic strategy, on-page optimisation, site architecture and authority content that ranks in organic search.
Explore SEO NEWAnswer Engine Optimization
Structured data, answer-format content and citation optimisation so you appear inside AI Overviews, Perplexity and Copilot summaries.
Explore Answer Engine Optimization FOCUSGenerative Engine Optimization
Entity consolidation, third-party corroboration and retrieval-ready content so ChatGPT, Claude, Gemini and Perplexity recommend you by name.
Explore Generative Engine Optimization NEWChatGPT Ads
Paid placement inside ChatGPT conversations, with an honest assessment of whether your buyers sit on a tier that shows ads at all.
Explore ChatGPT AdsPaid Media
LinkedIn, Google and Reddit Ads plus B2B programmatic. Account-based display, retargeting and intent targeting across the open web.
Explore Paid Media NEWContent Syndication
In-market gated lead capture via tier-1 publisher networks — TechTarget, Bombora, NetLine, IDG/Foundry and Demand Science.
Explore Content Syndication NEWEvent Marketing
Webinars, roadshows, executive roundtables and trade shows — from audience recruitment through post-event nurture and pipeline attribution.
Explore Event MarketingBranding & Awareness
Brand positioning, visual identity, executive thought leadership and a LinkedIn brand engine. Brand investment today is pipeline tomorrow.
Explore Branding & AwarenessPipeline-as-a-Service
AI-driven lead and meeting programmes at scale. Tiered output — MQL, 2-Touch MQL, HQL, BANT or booked meetings — scoped to your volume.
Explore Pipeline-as-a-ServiceAccount-Based Marketing
Named target accounts, not personas. Full buying committees mapped end to end. Engagement scored, not lead-counted.
Explore Account-Based MarketingOutbound Engine
Trained SDRs running SPIN, MEDDIC, BANT and Challenger frameworks, plus AI-personalised cold email at scale. Scripted and measurable.
Explore Outbound EngineRevOps + CRM Solutions
The operational spine — design, build and run your revenue system. HubSpot, Salesforce, Zoho and Odoo implementation and attribution.
Explore RevOps + CRM SolutionsFunnel Optimization
Landing page CRO, scoring and qualification, nurture flow design, sales–marketing SLAs and pipeline velocity.
Explore Funnel OptimizationThree Ways to Work With Us
All three start with the same diagnostic, but unfold differently from there.
Project
Defined scope, defined timeline. A GTM build, CRM implementation, ABM launch or campaign programme with a clear deliverable and an end date.
Retainer
An ongoing revenue partnership. Monthly cadence, integrated team, full-funnel coverage. We act as your fractional revenue function.
Performance
Pipeline-as-a-service. Hybrid base plus a variable component tied to qualified pipeline or revenue outcomes. Skin in the game on both sides.
All three models include access to the same team, database and operational systems. The difference is structure — not capability.
Services FAQs
Any capability can be bought standalone. Most clients start with one or two and expand once the first proves out. The services compound when combined, but nothing requires buying the full stack.
It depends on the binding constraint. If pipeline is short now, outbound or pipeline programmes. If lead quality is the problem, RevOps and funnel work. If you are invisible in AI vendor shortlists, GEO. The free pipeline audit is designed to answer exactly this question in writing.
Project buys a defined scope with an end date, suited to builds and launches. Retainer buys an ongoing partnership with monthly cadence, suited to teams without a full in-house function. Performance ties part of the fee to qualified pipeline outcomes, suited to mature programmes ready to scale. All three access the same team and systems.
Frequently. The six industries are where our experience runs deepest, not a restriction. The genuine requirement is a considered purchase with multiple stakeholders and a definable ICP — that is where our database and methods produce leverage, regardless of sector.
Projects run four to twelve weeks. Retainers are typically six to twelve months, because most of the compounding services need at least two quarters to show their full effect. Pipeline programmes commonly run on rolling contracts with volume adjusted at renewal.
Not Sure Which Service You Need?
Start with a free pipeline audit. We review your marketing, sales and CRM, then tell you which one or two services would move the needle first.
- 30-minute strategy call
- Written diagnostic, yours to keep
- No obligation and no pitch deck
+91 93266 17504 · India · USA · UAE