Challenge

A B2B manufacturing company specializing in industrial equipment wanted to expand its reach within the Asia-Pacific (APAC) region. While the company was well-established in North America, they faced challenges with localizing their content to resonate with the cultural preferences and industry-specific language of APAC customers. Additionally, identifying the right platforms and channels to engage a diverse range of APAC markets was complex. Their goal was to increase brand awareness and engagement within this region, but they needed an effective, localized approach to achieve measurable results.

Solution

To support the client’s APAC expansion, we developed a tailored content localization strategy that addressed regional differences in language, cultural preferences, and industry terminology. We collaborated closely with the client to adapt their existing content, including product descriptions, case studies, and thought leadership articles, to better suit the APAC audience. In addition to localizing content, we implemented geo-targeted ad campaigns across Google Ads, LinkedIn, and several APAC-specific platforms. Our strategy included a mix of display ads and sponsored content on professional and industry-focused networks, effectively reaching decision-makers in sectors relevant to industrial equipment. For added relevance, we segmented audiences within APAC and created distinct campaign messages, highlighting unique selling points tailored to the needs of different markets, such as reliability, efficiency, and cost-effectiveness. To maximize our reach and visibility, we also ran a series of email campaigns targeting companies within the APAC region that were likely to benefit from the client’s offerings. These email campaigns were personalized and segmented, with calls to action leading to dedicated landing pages with content optimized for the APAC market.

Result

Within six months, our strategy resulted in a 70% increase in engagement across APAC channels. Website traffic from the APAC region grew by 60%, and the average session duration rose by 25%, indicating that visitors were finding the localized content highly relevant. The success of these targeted efforts led the manufacturing company to expand their investment in APAC-focused marketing initiatives and reinforced their commitment to long-term growth in the region.